– proving community marketing works...

The aim of the Crouch End Project is to encourage more people to shop locally, and to use local resources both commercial, and non commercial. 

We aim to do this by not simply by telling people to, but by giving them good reasons to.

We identified early on that there was a need to raise the profile of the wide range of shops, business’s and resources in the area and add value to that. 

Through connecting with all elements of the community, retailers, businesses, local organisations, charities,  schools and local council, we’ve pooled resources and created dynamic networking opportunities.

Using events, merchandise and other community based initiatives we have  raised the profile of our members and Crouch End as a whole, adding value to the individual members and the area. 

In the last year we have won grants from the council which have allowed us to introduce a crouch end card, develop our website and organise more events. 

Crouch end project :  The story so far...

Events – Late Night Shopping, Christmas and Summer music festival. 

Design work and brand identity – poster and flyer campaigns, e-flyers, website

Merchandise – The Crouch end shopping bag, ‘crouch end rocks’ and ‘value your independents’ T-shirt range. 

The crouch end card  

Website – ’you can probably find it here...’

Christmas Shopper FREE parking trial in partnership with Haringey Council

We also fulfil the following roles:

1. Coordination of quarterly meetings between local businesses
2. Central point of contact for third party enquiries
3. Advocacy Role – Haringey Council and other London Boroughs
4. Business to business network
5. Pooling local resources to maximum effect. 

Each member pays a nominal admin fee towards running costs.

The group was conceived and is run by Clare Richmond and Helene Connolly.

For more information, or if you would like to enquire about becoming a member contact us.